The Bachelor studies Design offer these modules. Please click for more details:
- Computer-Generated Imaging
- Computer Generated Object Design
- Digital experience
- Film & animation
- Graphic design
- Space & event design
- Verbal communication
- Image Sciences
A non-mapped country
Cast describes communication on the web with the help of film and sound – podcasts, vodcasts, etc. In times of facebook, youtube, vimeo and so on, terms like movie, movie script, tv series and plot just sound plain old. But those terms matter – especially for success-stories like viral videos and infotainment. Well-designed internet videos are landmarks within a – maybe the most – popular environment in which claims and profits are freshly distributed on a weekly and monthly basis.
Condensed overview (more details within the study program):
Internet videos are much more than cats, owls or shaky cellphone videos of spills and mishaps.
Well-designed videos speak to people – like a good ad., and sometimes the viewers answer – with a like, a comment, or …
CGI, computer-generated imaging, is a newly developed technology for generating pictures, mostly in reference to photographical images. CGI offers the chance of exploring whole new image universes and to depict abstract content, ideas and visions. This method of photo-realistic visualization offers possibilities never previously conceived of. It combines classical photography with new 3D-representation methods. It is not about competing with the photography medium, but rather to enhance or even improve this medium. CGI is the future whenever visualizing 3D-data or abstract image ideas. Even today CGI influences advertising communications and shows additional potential within the applied as well as artistic fields for the future.
Computer Generated Object Design (CGO) deals with the design of things and products of very different types, sizes and impressions.
Therefore working with computer plays a key role: It opens up new creative possibilities for concepts, shapes, designs and constructions and allows important exchange with neighbouring areas. It also enables us to materialise objects easily – models, prototypes as well as serial products.
The approach of the FILM & ANIMATION Department in Nuremberg, led by Professor Jürgen Schopper, is decidedly workplace oriented. A special emphasis is placed on filmmaking and storytelling that is appreciative of its past as well as its future in the realm of digital imagery.
Students participate in various projects and create narrative short films, music videos, commercials, motion graphics, and complete purely experimental and mock assignments.
Each of these sub-genres has specific requirements and in turn offers unique design possibilities, which we will introduce over the course of study with the help of examples. Students are expected to apply these principles at all stages of the creative process’ during concept development and the creation of storyboards and animatics, during physical production and postproduction, including editing, color grading, music and sound mixing.
Preparing presentations and developing sales strategies, as well as taking on all production management responsibilities of an entire project from start to finish are also part of the scope of this program.
The theoretical part of the program will cover all historical, design and technical aspects of film. Students will receive an overview of film history and of all aspects of production, including an introduction to the pertinent occupations and areas of responsibility.
All technical aspects will be covered over the course of study, which will trace the development of film production from their earliest beginnings to today, the age of digital imagery.
Numerous workshops and screenings round out the educational offerings.
Taking a picture ≠ Snapping pictures
Photography ≠ Picture
Within our curriculum students will learn that professional photography is mostly considered working with a medium: Photography as the confrontation with the results of this medium-usage.
Both are strongly connected with the dimension of sight and covers the whole spectrum from depicting the subjective perception and the interpretable to sensing for others to finally transforming it to a certain picture quality. The interpretation of a situation, the exact condition, the search for sensing the definite picture-shot opens a way from taking pictures to visualized emotion.
Being able to discuss picture quality inherits the need for knowledge about the evaluation criteria.
Considering this point, our study concept picks up on specific, media influenced perceptual processes and sharpen those via targeted topic discussions. The exact consideration of externally given targets leads the students on their way to an independent and outlandish image-language through reflecting their own creative process.
To support an individualized process coping within the higher semesters we deliberately refrained from separating the course to sections, e.g. architecture/industrial, fashion/beauty, food, journalism/reports, people, stills, transportation, travel/landscape (=a current category within the BFF-yearbook).
At the moment instructive commissioned handle the teaching process of photographical studies under the observation of Prof. Jostmeier.
Visual information has to excite and communicate.
Resourceful, fascinating, imaginatively, challenging, also humorous, provoking, up to date, original, unique, innovative, also poetic, emotional, …
Regarding form and function, purpose and profitable, with discipline and backbone, intuition and mindful those requirements can be fulfilled.
Illustration is an independent, applied art form in which context is transferred to a peer group visually. Therefore an illustrator has not only to reflect reality, but creates a whole new, own and unique point of view towards the topic.
Illustrations are used within print media, advertising, digital and interactive media, animations and 3D-movies as well as picture books, academic books and graphic novels. The field of illustration and its methods to express itself are as manifold as there are illustrators creating those worlds of pictures.
Within the illustration module students will not only learn the technological and intellectual basics of illustration but they will also gain a platform to find their personal visual language. Whether a project is loosely or detailed, more or less expressively, digital or analog: the target of this module is to explore the personal content within one´s own work and to learn to communicate the content directly.
Nowadays, illustrators need to be educated, socially and culturally aware communicators. They need to utilize a breadth of intellectual and practical skills
Space as presentation media and scene of action: Within this module aspects and requirements of spatial and medial design of experiences are discussed thus basics of spatial communication with its visual, dramaturgic and chronologically process can be introduced.
Especially the connection of various media, the targeted selection and precise dosage of ways of communication within the spatial context create a powerful, creative tool. Those manifold combinations offer opportunities to create experiences, which are applied to various fields of marketing, to the designer.
The course construction of space & event design broach an approach with a practical orientation to questions of design, stimulates the creation of unique, creative ways and teaches its functional application. Furthermore social – relevant topics of the field are addressed and their responses within creative concepts.
Designing with scripture
A unique idea of design, its originality and thoughtful implementation raises typography from designing scripts and designing with scripts to a visual occurrence and to an expression of joy to design. Well-thought out typography ideally offers a true experience during viewing and reading to the consumer.
Who is reading this?
If you really are, that is: … Verbal communication.
In addition: you cannot only read it… but also listen to it, in some cases even touch and feel it. And plus you can even interact with it.
We have an understanding of Verbal communication as:
Multi-medial design of language
language in media and design.
At the same moment it is about Verbal communication being lectured within a module in the faculty of design at the TH Nuremberg Georg Simon Ohm.
Indeed it is a lot you can experience and learn here.
But we’re not satisfied with less.
Just because we see Verbal communication within a narrower context with other presentation media which are taught at this faculty and all other offered modules.
Hence Verbal communication, being part of a steadily changing job and work environment, which …
… contains fiction and nonfiction,…
… oscillates between emotion and information,…
… is also far-reaching,…
… explores games of language, conflicts and world-experiences in literature,…
… journalism, which contains knowledge and reality for all media,…
… language of business and PR,…
… up to communication of brands and advertising.
What is an image? How do images work? What is the difference between advertising and artistic images? What makes an image beautiful, what makes it ugly? Why do we view photographs and paintings differently? Why do images speak differently than words? Und how do images influence the way we recognise the world?
In addition to the other individual modules image sciences opens up a theoretical perspective on visual topics. We focus on introducing the students to discussions on thinking and perceiving from the fields of fine art, advertisement and visual design.
On the way students get to know and use different methods to analyse images (iconography, semiotics, aesthetics of perception, i.a.). The argument is carried out while discussing reproductions and originals, with the objective of broadening the students’ ability to reflect and sharpening their view on their own creative visual work.