{"id":1103,"date":"2018-02-24T21:55:13","date_gmt":"2018-02-24T20:55:13","guid":{"rendered":"https:\/\/d.th-nuernberg.de\/vk\/?post_type=jetpack-portfolio&#038;p=1103"},"modified":"2018-02-24T22:21:27","modified_gmt":"2018-02-24T21:21:27","slug":"drehbuecher-fuer-werbespots-kleine-kampagnen","status":"publish","type":"jetpack-portfolio","link":"https:\/\/d.th-nuernberg.de\/vk\/portfolio\/drehbuecher-fuer-werbespots-kleine-kampagnen\/","title":{"rendered":"Drehb\u00fccher f\u00fcr Werbespots &#8211; kleine Kampagnen"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h4>Die klassische Fernsehwerbung, der Werbespot im Kino, gerne auch das CAST-Video im Internet<\/h4>\n<p>Auch Werbespots bed\u00fcrfen der Drehb\u00fccher, besonders im Zusammenhang mit einer\u00a0 Kampagne. Denn: Was macht einen Spot aus? Und wie erg\u00e4nzen sich die einzelnen zu einem gr\u00f6\u00dferen Ganzen?<\/p>\n<p>Werbespots wollen gro\u00dfe Filme sein, in nur wenigen Sekunden erz\u00e4hlt, aber oft mit enormem Aufwand in der Produktion. Hoch-emotional, oft vielschichtig, aber m\u00f6glichst klar in der Aussage. Was soll ich kaufen? Welche Marke soll ich wertsch\u00e4tzen &#8211; und warum?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Die klassische Fernsehwerbung, der Werbespot im Kino, gerne auch das CAST-Video im Internet Auch Werbespots bed\u00fcrfen der Drehb\u00fccher, besonders im Zusammenhang mit einer\u00a0 Kampagne. Denn: Was macht einen Spot aus? Und wie erg\u00e4nzen sich die einzelnen zu einem gr\u00f6\u00dferen Ganzen? Werbespots wollen gro\u00dfe Filme sein, in nur wenigen Sekunden erz\u00e4hlt, aber oft mit enormem&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"jetpack-portfolio-type":[38],"jetpack-portfolio-tag":[],"class_list":["post-1103","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","hentry","jetpack-portfolio-type-4-semester-kontext","empty-entry-meta","portfolio-entry"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/d.th-nuernberg.de\/vk\/wp-json\/wp\/v2\/jetpack-portfolio\/1103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d.th-nuernberg.de\/vk\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/d.th-nuernberg.de\/vk\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/d.th-nuernberg.de\/vk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/d.th-nuernberg.de\/vk\/wp-json\/wp\/v2\/comments?post=1103"}],"version-history":[{"count":2,"href":"https:\/\/d.th-nuernberg.de\/vk\/wp-json\/wp\/v2\/jetpack-portfolio\/1103\/revisions"}],"predecessor-version":[{"id":1105,"href":"https:\/\/d.th-nuernberg.de\/vk\/wp-json\/wp\/v2\/jetpack-portfolio\/1103\/revisions\/1105"}],"wp:attachment":[{"href":"https:\/\/d.th-nuernberg.de\/vk\/wp-json\/wp\/v2\/media?parent=1103"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/d.th-nuernberg.de\/vk\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=1103"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/d.th-nuernberg.de\/vk\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=1103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}