The Bachelor studies Design offer these modules. Please click for more details:<\/p>\n
A non-mapped country<\/strong><\/p>\n Cast describes communication on the web with the help of film and sound \u2013 podcasts, vodcasts, etc. In times of facebook, youtube, vimeo and so on, terms like movie, movie script, tv series and plot just sound plain old. But those terms matter \u2013 especially for success-stories like viral videos and infotainment. Well-designed internet videos are landmarks within a \u2013 maybe the most \u2013 popular environment in which claims and profits are freshly distributed on a weekly and monthly basis.<\/p>\n Condensed overview (more details within the study program):<\/p>\n Internet videos are much more than cats, owls or shaky cellphone videos of spills and mishaps.<\/p>\n Well-designed videos speak to people \u2013 like a good ad., and sometimes the viewers answer \u2013 with a like, a comment, or \u2026<\/p>\n Read more\u00a0about Cast in german language<\/a><\/p>\n<\/div>\n CGI, computer-generated imaging, is a newly developed technology for generating pictures, mostly in reference to photographical images. CGI offers the chance of exploring whole new image universes and to depict abstract content, ideas and visions. This method of photo-realistic visualization offers possibilities never previously conceived of. It combines classical photography with new 3D-representation methods. It is not about competing with the photography medium, but rather to enhance or even improve this medium. CGI is the future whenever visualizing 3D-data or abstract image ideas. Even today CGI influences advertising communications and shows additional potential within the applied as well as artistic fields for the future.<\/p>\n Read more about CGI in german language<\/a><\/p>\n<\/div>\n Computer Generated Object Design (CGO) deals with the design of things and products of very different types, sizes and impressions.<\/p>\n Therefore\u00a0working with computer plays a key role: It opens up new creative possibilities for concepts, shapes, designs and constructions and allows\u00a0important exchange with neighbouring areas. It also enables us to materialise objects easily \u2013 models, prototypes as well as serial products.<\/p>\n Read more about CGO in german language<\/a><\/p>\n Websites, Apps, Games – Digital Experiences<\/strong><\/p>\n Digital interfaces are expanding into all areas of our lives, whether at work, in business, culture or medicine. We communicate with them not only via touchscreens, displays and keyboards, but also with speech, haptics and gestures. What is increasingly crucial, however, is what happens behind the visible and audible: Complex processing of large amounts of data, networked algorithms and “artificial” intelligence.<\/p>\n Ultimately, designers are not responsible for digital technology in the first place. They are responsible for the human beings at the center of their design efforts. They aim for intuitive, human, task-oriented, helpful user experiences, often entertaining and immersive: Digital Experiences.<\/p>\n Read more about Digital experience design in german language<\/a><\/p>\n<\/div>\n<\/div>\n The approach of the FILM & ANIMATION Department in Nuremberg, led by Professor J\u00fcrgen Schopper, is decidedly workplace oriented.\u00a0A special emphasis is placed on filmmaking and storytelling that is appreciative of its past as well as its future in the realm of digital imagery.<\/p>\n Students participate in various projects and create narrative short films, music videos, commercials, motion graphics, and complete purely experimental and mock assignments.<\/p>\n Each of these sub-genres has specific requirements and in turn offers unique design possibilities, which we will introduce over the course of study with the help of examples. Students are expected to apply these principles at all stages of the creative process’ during concept development and the creation of storyboards and animatics, during physical production and postproduction, including editing, color grading, music and sound mixing. The theoretical part of the program will cover all historical, design and technical aspects of film.\u00a0Students will receive an overview of film history and of all aspects of production, including an introduction to the pertinent occupations and areas of responsibility.<\/p>\n All technical aspects will be covered over the course of study, which will trace the development of film production from their earliest beginnings to today, the age of digital imagery.<\/p>\n Numerous workshops and screenings round out the educational offerings.<\/p>\n Read more about Film & animation in german language<\/a><\/p>\n<\/div>\n Taking a picture \u2260 Snapping pictures<\/strong> Within our curriculum students will learn that professional photography is mostly considered working with a medium: Photography as the confrontation with the results of this medium-usage.<\/p>\n Both are strongly connected with the dimension of sight and covers the whole spectrum from depicting the subjective perception and the interpretable to sensing for others to finally transforming it to a certain picture quality. The interpretation of a situation, the exact condition, the search for sensing the definite picture-shot opens a way from taking pictures to visualized emotion.<\/p>\n Being able to discuss picture quality inherits the need for knowledge about the evaluation criteria.<\/p>\n Considering this point, our study concept picks up on specific, media influenced perceptual processes and sharpen those via targeted topic discussions. The exact consideration of externally given targets leads the students on their way to an independent and outlandish image-language through reflecting their own creative process.<\/p>\n To support an individualized process coping within the higher semesters we deliberately refrained from separating the course to sections, e.g. architecture\/industrial, fashion\/beauty, food, journalism\/reports, people, stills, transportation, travel\/landscape (=a current category within the BFF-yearbook).<\/p>\n At the moment instructive commissioned handle the teaching process of photographical studies under the observation of Prof. Jostmeier.<\/p>\n Read more about Photography in german language<\/a><\/p>\n<\/div>\n Visual information has to excite and communicate.<\/p>\n Resourceful, fascinating, imaginatively, challenging, also humorous, provoking, up to date, original, unique, innovative, also poetic, emotional, \u2026<\/p>\n Regarding form and function, purpose and profitable, with discipline and backbone, intuition and mindful those requirements can be fulfilled.<\/p>\n Read more about Graphic design\u00a0in german language<\/a><\/p>\n<\/div>\n Illustration is an independent, applied art form in which context is transferred to a peer group visually. Therefore an illustrator has not only to reflect reality, but creates a whole new, own and unique point of view towards the topic.<\/p>\n Illustrations are used within print media, advertising, digital and interactive media, animations and 3D-movies as well as picture books, academic books and graphic novels. The field of illustration and its methods to express itself are as manifold as there are illustrators creating those worlds of pictures.<\/p>\n Within the illustration module students will not only learn the technological and intellectual basics of illustration but they will also gain a platform to find their personal visual language. Whether a project is loosely or detailed, more or less expressively, digital or analog: the target of this module is to explore the personal content within one\u00b4s own work and to learn to communicate the content directly.\u00a0<\/em><\/p>\n Nowadays, illustrators need to be educated, socially and culturally aware communicators. They need to utilize a breadth of intellectual and practical skills<\/em><\/p>\n Alan Male<\/em><\/p><\/blockquote>\n Read more about Illustration\u00a0in german language<\/a><\/p>\n<\/div>\n Space\u00a0as presentation media and scene of action: Within this module aspects and requirements of spatial and medial design of experiences are discussed thus basics of spatial communication with its visual, dramaturgic and chronologically process can be introduced.<\/p>\n Especially the connection of various media, the targeted selection and precise dosage of ways of communication within the spatial context create a powerful, creative tool. Those manifold combinations offer opportunities to create experiences, which are applied to various fields of marketing, to the designer.<\/p>\n The course construction of space\u00a0& event design broach an approach with a practical orientation to questions of design, stimulates the creation of unique, creative ways and teaches its functional application. Furthermore social \u2013 relevant topics of the field are addressed and their responses within creative concepts.<\/p>\n Read more about Space\u00a0& event design\u00a0in german language<\/a><\/p>\n<\/div>\n Designing with scripture<\/strong><\/p>\n A unique idea of design, its originality and thoughtful implementation raises typography from designing scripts and designing with scripts to a visual occurrence and to an expression of joy to design. Well-thought out typography ideally offers a true experience during viewing and reading to the consumer.<\/p>\n Read more about Typography\u00a0in german language<\/a><\/p>\n<\/div>\n Who is reading this?<\/strong><\/p>\n If you really are, that is:\u00a0\u2026 <\/strong>V<\/em>erbal\u00a0communication<\/em>.<\/span><\/p>\n In addition: you cannot only read it\u2026 but also listen to it,\u00a0in some cases even touch and feel it.\u00a0And plus you can even interact with it.<\/p>\n Again?<\/strong><\/p>\n We have an understanding of Verbal communication<\/strong> as:<\/p>\n Multi-medial design of language<\/strong> At the same moment it is about Verbal communication being lectured within a module<\/strong> in the faculty of design at the TH Nuremberg Georg Simon Ohm.<\/p>\n Indeed it is a lot you can experience and learn here. Just because we see Verbal\u00a0communication within a narrower context with other presentation media which are taught at this faculty and all other offered modules.<\/p>\n Hence Verbal\u00a0communication<\/strong>, being part of a steadily changing job and work environment, which \u2026<\/p>\n \u2026 contains fiction<\/strong> and nonfiction<\/strong>,\u2026 Read more about Verbal communication\u00a0in german language<\/a><\/p>\n<\/div>\n What is an image? How do images work? What is the difference between advertising and artistic images? What makes an image beautiful, what makes it ugly? Why do we view\u00a0photographs and paintings differently? Why do images speak differently\u00a0\u00a0than words? Und how do images influence the way we recognise\u00a0the world?<\/p>\n In addition to the other individual modules image sciences opens up a theoretical\u00a0perspective on visual topics. We focus on introducing\u00a0the students to\u00a0discussions on\u00a0thinking and perceiving from the\u00a0fields of fine\u00a0art, advertisement and visual design.<\/p>\n On the way students get to know and use\u00a0different methods to analyse images (iconography, semiotics, aesthetics of perception, i.a.). The argument is carried out while discussing\u00a0 reproductions and originals, with the objective of\u00a0broadening\u00a0the students\u2019 ability to reflect and sharpening their\u00a0view on their own creative visual work.<\/p>\n<\/a>Computer-Generated Imaging<\/h3>\n
<\/a>Computer Generated Object Design<\/h3>\n
<\/a>Digital experience design<\/h3>\n
<\/a>Film & animation<\/h3>\n
\nPreparing presentations and developing sales strategies, as well as taking on all production management responsibilities of an entire project from start to finish are also part of the scope of this program.<\/p>\n<\/a>Photography<\/h3>\n
\nPhotography \u2260 Picture<\/strong><\/p>\n<\/a>Graphic design<\/h3>\n
<\/a>Illustration<\/h3>\n
<\/a>Space\u00a0& event design<\/h3>\n
<\/a>Typography<\/h3>\n
<\/a>Verbal communication<\/h3>\n
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\nlanguage in media and design<\/strong>.<\/p>\n<\/div>\n
\nBut we\u2019re not satisfied with less.<\/p>\n
\n\u2026 oscillates between emotion<\/strong> and information<\/strong>,\u2026
\n\u2026 is also far-reaching,\u2026
\n\u2026 explores games of language, conflicts and world-experiences in literature<\/strong>,\u2026
\n\u2026 journalism<\/strong>, which contains knowledge and reality for all media,\u2026
\n\u2026 language of business<\/strong> and PR<\/strong>,\u2026
\n\u2026 up to communication of brands<\/strong> and advertising<\/strong>.<\/p>\n<\/div>\n<\/a>Image Sciences<\/h3>\n